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Self Hydration
Designed to restore skin’s natural moisture without dependency on heavy creams or petroleum-based products.
The Science Behind Self-Hydration
Just like plants draw water through their roots and retain it in their leaves, esteta’s two-step hydration system mimics this process:
- Water Transfer – Plant-derived polyglycerols help skin draw moisture from deeper layers, similar to how sap flows through plants.
- Water Retention – A second plant-based polymer locks in moisture at the surface, slowing evaporation without clogging pores.
Together, these actions support the skin’s ability to hydrate itself — naturally and sustainably.
Understanding Dry Skin: More Than Just a Surface Issue
Dry skin, or xerosis, affects people of all ages and is increasingly common as lifespans grow longer. Contrary to popular belief, dry skin isn’t caused by a lack of water in the body, it’s caused by the skin’s inability to hold onto it.
Hydration Myths vs. Facts
Many people try to fix dryness by drinking more water or misting their face — but that’s not enough. Water already circulates in the bloodstream and nourishes deeper skin layers. If the outer barrier is weak, that water escapes.
What doesn’t work:
- Overusing petroleum-based moisturizers
- Constant reapplication of temporary creams
- Disrupting the skin’s natural hydration cycle
What does work:
- Strengthening the skin’s barrier
- Replenishing lipids with breathable oils
- Supporting self-hydration with plant-based ingredients
Environmental & Lifestyle Factors That Worsen Dryness
Hot showers, harsh soaps, alcohol-based products, and heavy makeup can strip the skin’s natural oils. Weather conditions like wind, sun, and cold also accelerate moisture loss.
esteta Solution:
- Use gentle cleansers like esteta Replenish Nourishing Cleanser
- Avoid aggressive makeup and removers
- Rehydrate with breathable, lipid-rich products like esteta Replenish Nourishing Cream
For Chronic Dryness: A Targeted Approach
Medical conditions such as cardiovascular disease, kidney failure, and cancer treatments can cause severe, persistent dryness. In these cases, traditional moisturizers often fail.
esteta Suggestion
Replenish Deep Hydration Butter
- Free of water, preservatives, and petroleum
- Draws moisture from deeper layers
- Rich in plant-based polyglycerols
- Breathable and barrier-safe
Key Takeaways:
| Problem | Common Mistake | Real Solution |
|---|---|---|
| Dry, flaky skin | Over-washing, harsh products | Gentle cleanser, fewer washes |
| Temporary hydration | Petroleum-based moisturizers | Breathable lipid-rich products |
| Chronic dryness | Standard moisturizers | Self-hydrating treatments like Deep Hydration Moisturizer |
Final Thought
Dry skin isn’t just a cosmetic concern — it’s a sign of barrier dysfunction.
esteta‘s self-hydration system offers a smarter, science-backed way to restore balance, strengthen the skin, and promote long-term health.
